'Cleaning Up' El Pais.es

• View the presentation materials

Maria Moya is the creative director for Prisacom, the digital publishing arm of Prisa Group, the biggest media company in Spain. She spoke about her design team's efforts to unite company's television, radio and internet properties in a network of sites - the newspapers El Pais and Cinco Dias (a business daily,) SER radio and the cable news channel CNN+.

Working with a team of nine designers (two of them with infographics experience), Ms. Moya rebuilt El Pais.es for its transition to a monthly subscription model. She says it currently has a base of about 47,000 paying users.

Building on a shared XML platform that links all of the constituent sites, they worked to 'clean up' the sites with a premium on user accessibility and transparency. The site has a clean and airy feel, while extra design consideration is invested in special packages that have been produced in the past years -- particularly the terrorist attacks of March 11, 2004, the Spanish elections a week later and the European Cup soccer tournament. Ms. Moya also showed a special site that was assembled to promote Prisa's reissue of Don Quixote on its 400th anniversary.